Apple acknowledged this fandom and the unique competitive advantage it gave them over other companies. The company did everything it could to strengthen its fan base and Apple stickers were part of these efforts.
They allowed Apple fans to display their favourite brand publicly similar to wearing the shirt of your favourite music band or sports team.
However, as Apple products gained popularity and the company became big, they were no more the underdogs. He is the author of Stick This! Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. We know you're busy Opt out at any time. Save my name, email, and website in this browser for the next time I comment. Why does Apple include Apple Stickers on its devices?
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