While Obama shattered fundraising records in after becoming the first presidential candidate to opt out of a federal matching funds system, Romney has outpaced him significantly on the fundraising front since April. Overall, too, Obama remains ahead in the race for cash. The Democratic incumbent broadened his donor base last month with more than , donors who had never given money before, Obama campaign manager Jim Messina said in a statement.
Obama outspent Romney on advertising as of October , having spent about million U. Loading statistic Show source. Download for free You need to log in to download this statistic Register for free Already a member?
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The Obama campaign won't comment on its digital strategy. Moffat said that while TV ads are like hitting voters over the head with a hammer, Internet ads are more like using a scalpel. Obama's campaign going to the dogs -- and cats and chickens. When it comes to reaching specific voters, Moffat said, "you can be a lot more precise with your message online.
More Videos Obama attacks Romney's record In theory, such targeted ads can help the candidates better engage with the key voters they need in what's sure to be a close election: the elusive swing state independents, the coveted Hispanic groups, the Catholics who vacillate between Republicans and Democrats. The campaigns buy ad space on sites such as elNuevoHerald. Moffat also noted that Romney's campaign, like Obama's, has posted multiple videos to Hulu and YouTube to reach people who don't watch TV much.
There's another strong advantage to online video ads: You generally can't fast -forward through them like you can if you use a DVR to watch TV. Both campaigns have already spent millions on TV ads. Online, the Romney campaign has spent much of its early money on Google search terms.
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