Who owns versace brand




















He was 50 years old. As the designer for his eponymous fashion house, Gianni left behind a giant legacy. He's been called a legend and a genius by many. Before he was shot by the serial killer Andrew Cunanan, Gianni was treated for a rare inner-ear cancer. The treatment was successful, but during treatment, he prepared a last will and testament in case he died.

Donatella told Ssense that Gianni "idolized" her daughter and called her "my little princess. Gianni also had a nephew from Donatella, Daniel Beck. Gianni left Daniel his art collection, which includes two pieces by Picasso. Donatella told Michael Ebert and Sven Michaelsen of Ssense that when she first heard the news that her brother had died, "the world stood still. Donatella told Ssense she was in Rome with her children at the time. She was preparing for a fashion show in the ancient city — the show was postponed because of mourning.

She told Ssense her two children were supposed to be in the hotel room watching cartoons while she tried to figure out what happened, but the cartoons were interrupted by a breaking-news alert, and the kids "had seen their uncle lying in his blood. Donatella said that was the moment that changed her family's outlook forever. Donatella became the new face of the Versace brand after her brother's death.

Donatella told Ssense that this loophole was a "trick" that Gianni had included in his will that kept her from otherwise leaving the company in The New York Post reported that when Allegra finally turned 18, she asked her family for more time away from the company. She told La Repubblica that she spent time working in the States with other designers and exploring more opportunities outside fashion.

The New York Post reported that Allegra felt guilty after Gianni died, telling her mother she should have been by her uncle's side. The Guardian reported that as an year-old, Allegra could not fully understand why her uncle chose her to take over the company.

The New York Post reported that Donatella tried to help Allegra cope with the murder by organizing counseling sessions, but Milan "fashion insiders" told the newspaper that the young girl was "never the same. The New York Post reported that although Allegra had tried to stay away from the spotlight, the public made increasing speculations about her health as she came into adulthood.

In , while Allegra was studying at Brown University, Donatella and Paul Beck — Allegra's father — released a statement addressing their daughter's health. They said she had been receiving the best medical care possible for anorexia and was "responding well. Allegra told La Repubblica she was "living in darkness" for so much of her life after the murder that she had no memories of her time with Gianni and said she couldn't even remember what he looked like at times.

Allegra told La Repubblica that she loved the partial anonymity she had while living and working in the US. She studied art and theatre and worked backstage dressing actors and models.

But in , at 24 years old, Allegra accepted her uncle's inheritance and took her seat on Versace's board. Donatella said she also struggled after Gianni's death and was addicted to cocaine at one point. She said she was constantly worried about disappointing Gianni and Versace customers. During her early years at Versace, critics, including The New Yorker, called Donatella a mere "muse, mascot, and de-facto First Lady" to Gianni while he was still alive and running the company.

She told Ssense that she thought she couldn't handle the pressure and turned to drugs shortly after Gianni's death. Donatella told the publication she was in and out of a daze for the following 18 years, which made her even more self-conscious, she said. To protect herself, Donatella said she created an alter ego.

She told Ssense that she created a version of herself that was "cold and aloof, aggressive and scary. In the years after Gianni's death, only people close to Donatella and the Versace family were able to see her sadness, Rupert Everett — a close friend of Donatella — wrote in his memoir "Red Carpets and Other Banana Skins.

Everett said people wrote her off as being "brash" and a "diva. The death of Gianni wasn't the Versace family's first time dealing with loss. The oldest of the four siblings, Fortunata Versace — whom the family called Tina — died at the age of Donatella told The New Yorker that Tina went to a carnival with her parents, Santo, and Gianni — Donatella was not yet born — where she fell, cut her knee, and contracted tetanus.

She said her sister was treated improperly with the wrong medicine and died 24 hours later. She said that she always felt like she was born to be Tina's replacement and that her mother "never recovered" from the loss of her first-born. Donatella was born three years after the incident in However, fans of Versace took to Instagram and Twitter to implore the family to reconsider and not sell the brand. He will ruin it.

This article includes content provided by Instagram. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. To view this content, click 'Allow and continue'. The takeover of Versace follows the sale of several other independent high-end brands to large conglomerates.

Chanel is the last major European luxury brand to remain in private hands. According to Business of Fashion , who broke the news, Capri's plan for the Milan-based brand is to increase the house's retail locations to stores from currently , grow the accessories and footwear business, and expand e-commerce and "omni-channel development. Critically, Donatella Versace will remain at the creative helm of the label that bears her family name. In many ways, Versace herself is as recognizable —and as valuable from both a design and branding perspective—as the brand's Medusa crest.

Since taking over the house after her brother Gianni's murder in , Donatella has guided the label through challenging times and periods where the brand's maximalist ethos was at odds with fashion's trend du jour.

In recent years, her knack for cherry-picking archival prints and silhouettes to reissue has proven monumentally successful for the brand and retailers alike and recent collaborations see: Kith and category expansions see: sneakers only support the fact that she knows what she's doing.



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